The RosettaStone Endangered Language Program works with native groups to customize Rosettastone software for exclusive use in language revitalization. Eachrevitalization project builds on the company’s mission to help people improvetheir lives and make the world a better place by delivering the besttechnology-based solutions for learning languages. A natural choice forlanguage-revitalization programs, stone Rosetta helps learners developeveryday proficiency the same natural way people everywhere learn their firstlanguages, by directly associating new words and structures with real-lifemeaning. This approach allows Rosetta stone to customize the context of meaningfor endangered languages. Languages selected for software preservation –including Mohawk (Kanien’kéha); the North Slope, Coastal and Kobuk/Selawikdialects of Iñupiaq in Alaska; Inuttitut in Labrador, Canada; Chitimacha inLouisiana and Navajo of the American Southwest –are produced by Rosettastone language course and are distributed exclusively by the sponsoringgroup.
Language-LearningProvider Helps Promote Native American Language Use among Younger Generations
Arlington,VA (August 24, 2010) – Rosetta Stone Inc. (NYSE: RST), a leading provider oftechnology-based language learning solutions, announced today the release ofthe Navajo- language version of Rosetta Stone® software for use by Navajo inlanguage revitalization. Though Navajo is the most-spoken Native Americanlanguage north of Mexico(still spoken by more than 100,000 people), its use and fluency among youngergenerations is in dramatic decline. According to the U.S. Census Bureau, only50 percent of Navajo ages 17 and under were able to speak their native languageat all in 2000. Rosetta Stone Navajo software will be available for use inNavajo Nation schools, homes and chapter houses in an effort to help reversethis decline.
“We’reexcited that the Rosetta stone English can play a rolein encouraging younger generations to use the Navajo language,” said MarionBittinger, manager of the Endangered Language Program. “We’re optimistic ourwork with indigenous groups will be a step toward reversing the tide of globallanguage extinction.”
The Navajosoftware will be sold through Navajo Language Renaissance, a nonprofits groupof Navajo educators from the tri-state area of Arizona,New Mexico and Utah. In December 2007, with theendorsements of the Department of Diné Education and the Navajo Board ofEducation, the project was launched in Window Rock, Arizona. More than one hundred Navajocontributed to the project by providing language expertise, photos, audiorecordings and logistical and cultural support. Development of Rosetta StoneNavajo was made possible through a Rosetta English company grant, and allproceeds from the sale of the software will go toward future initiatives torevitalize the Navajo language.
“The RosettaStone software will greatly help our Heritage Language Program alreadyin place in our school district. Students will have a great opportunity tolearn the Navajo language at their own pace,” said Clayton Long, director ofbilingual education for San Juan School District in Utah. “rosetta stone Korean Rosettastone version 3 will be a medium to bridge generations and revitalizethe Navajo language.”
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